Many people believe that influence comes from having more information.

So they spend years collecting knowledge, memorizing it, and displaying it.

But after years of working, leading teams, and participating in countless meetings, I realized that the most influential people were not always the most knowledgeable.

They were the ones who could elevate the way others think.

Real value is not about knowing more.



It is about helping others see more.

It is about:

• Illuminating an idea.
• Revealing a perspective others have overlooked.
• Opening new possibilities.
• Bringing clarity to complexity.
• Planting insights that endure.
• Connecting ideas others assumed were unrelated.
• Recognizing patterns no one else noticed.
• Asking questions that transform the way people think.

It is about:

• Seeing beyond the obvious.
• Putting issues into their proper context.
• Simplifying complexity without oversimplifying it.
• Distinguishing what merely appears important from what truly matters.
• Identifying the root of a problem before discussing solutions.
• Giving people the language to express what they have long sensed but could never articulate.
• Making the truth clearer—not making the conversation longer.

These are not simply communication skills.

Nor are they the product of natural persuasion.

They are the result of years spent developing the quality of one's thinking.

The higher the quality of your thinking, the greater the value of your presence.

And when you become someone who helps others see the world more clearly, you become someone everyone wants in the room.

— Mohammed Bin Saleh