The Shift of Business Failure Waves: From Startups to Established Enterprises!

If you are an owner of an established company, this topic is of critical importance to you!

This is a phenomenon that occurs periodically as business models evolve, dividing companies into two categories during these shifts:

Companies that adapt, and companies that disappear…

It is currently evident that the wave of failure is shifting from pioneering startups to long-standing, established companies…!

Here are 7 strategic questions that CEOs and founders must confront right now… before it is too late:

1. If the market continues at its current pace for two more years, will our business model remain viable without radical change?
2. Which part of our revenue today will erode first at the very next economic shock? Do we know this in advance, or will we find out too late?
3. To what extent does our current performance rely on exceptional conditions (temporary demand, unsustainable pricing, accessible funding) that may not recur?
4. Do we possess genuine flexibility to reprice our products and services without suffering a substantial loss of customers?
5. What will happen to our cash flows if sales slow down by just an additional 15%?
6. Will the expansion investments we made over the past years support our resilience… or will they turn into a liability?
7. Do we know when growth becomes dangerous? Or are we still treating it as the default solution to every problem?
8. If the market begins to reward discipline over expansion, are we on the right side of the equation?

By: Mohammed bin Saleh

Management and Finance Enthusiast