Provocative Marketing... A Message to Celebrities Seeking to Raise Their Contract Values

It is an old idea, constantly renewed in human souls—the idea that incites a person to lie, the one that says: "Lie, lie until people believe you." But it is also a fatal idea, like a poison slowly coursing through the veins; a person does not realize its effects until it is too late. There are people who see appearances as a quick ladder to reach the top, wearing clothes that do not belong to them, distorting the truth, and creating a false world of success and glory, unaware that this trick, even if it serves them one day, will not serve them forever.

The faces of these celebrities manifest before me—those who mistakenly thought that real marketing is claiming their contracts are worth millions, and that people line up in front of their doors like hungry herds. But, in the end, they collide with harsh barriers, barriers built by their own lies. What, then, were the consequences?

Here are 10 consequences you will naturally be punished with by using this method:

1. Psychological Collapse: In the end, this is the strongest effect of lying and deception. When the truth is revealed and you find yourself trapped by the lies you built, you will face an internal collapse. Nothing is more painful than the psychological distress that comes from losing yourself and losing self-confidence.
2. Long-Term Loss of Trust: Trust is the foundation of every successful relationship. Losing trust in the business world and society means you have lost what is more precious than money or fame. Regaining trust is almost impossible after lying.
3. Regulatory Authorities Will Not Tolerate It: Facing laws and government oversight is extremely dangerous. When lies and falsehoods become clear, you will be subject to legal accountability, which could completely destroy your reputation and professional life.
4. The Business Community Does Not Forget Lies: News spreads quickly in the business community. A small lie that you think will not affect anything could be the beginning of a complete collapse of your reputation in the market. Reputation is your irreplaceable capital.
5. Major Companies May Be Deceived by Appearances Only Once: Major companies look for valuable partnerships. When they discover that what you offered was a trick, they will stop dealing with you and will spread this news among other companies.
6. Alienation of the Simple Customer: Ordinary customers, who genuinely need your services, will avoid dealing with you because they believe you are out of their reach. This will lead to the loss of real business opportunities that might be more sustainable than quick fame.
7. Isolation and Loneliness: Lying will bring you nothing but isolation. When everyone realizes you have deceived them, you will find yourself alone, isolated from the world you were striving to be a part of.
8. Creating Unnecessary Enmities: Lying and provocation generate nothing but hatred and hostility. Instead of building relationships, you will find yourself in constant confrontation with those you try to deceive.
9. Those Close to You Discover the Truth: Even those who know you well, when they see that you are deceiving them, will lose their trust and respect for you. This may lead to the spread of lies faster than you expected.
10. Distancing Yourself from Real Customers: Lying distances you from the customers who actually need your services. These people look for credibility and quality, and they will not find that in someone who builds their reputation on lies.

From this standpoint, I offer sincere advice: stay close to your clients and be honest in your dealings. There is nothing wrong with asking for prices that match the quality of your services, even if they are high, but do not let greed lead you to deceive others. The market is much smarter than you might imagine, and you will reap nothing but isolation and depression if you walk the path of lies and deception. Do not believe anyone who claims that deceiving people will lead you to success; the truth always reveals itself in the end.

Mohammed bin Saleh

Interested in Management and Finance