The Marketing Map... A Revolution in the World of Marketing

The Marketing Map

The marketing map is considered one of the best and most successful methods for writing marketing plans, as it combines both strategic and executive planning. Writing the marketing map begins with the strategy you want to achieve, which is what sets it apart—it focuses on the business project's strategy and how to reach it through this map.

The map starts by defining the strategy and placing it at the core of the map. From this strategy, short-term tactical plans branch out to achieve the strategy. From each short-term tactical plan, executive activities are outlined to accomplish each short-term plan. In this way, every activity conducted in the project becomes a building block that contributes to achieving the company’s strategic goals and, eventually, the success that was planned for.

With this method, every small step has a purpose and structure. Many small businesses suffer from randomness in marketing and making incorrect decisions. However, by using the marketing map, you can significantly reduce this randomness and errors.